Tiger FC : Tiger Beer loyalty programme
Own the fans and the real live match experience
Own the fans and the real live match experience
Tiger Beer was a broadcast sponsor of the English Premier League broadcast in South East Asia. So we set out to own the fans and the live game experience throughout the most popular sports bars and clubs. Tiger FC is about fans united - the social side - mates watching the game together, for a good bit of banter, cold beer and pure football passion. No matter which Premier League team you support Tiger FC is about the thirst for winning!
Original Tiger FC Season Ticket recruitment ad that kicked off the launch.
Another Season Ticket recruitment ad for the 'Away' games continuing the Tiger FC launch.
Tiger FC members got expert service in the top bars around town. One of the many reasons to get a Tiger FC Season Ticket. Football has plenty of great terminology for content.
The Home Game was the ultimate for every Tiger FC fan. By winning a home game through various competitions at the featured clubs and bars, you would get the real live match experience brought right to your home. The big screen, the Tiger FC girls in their Tiger FC strip to serve free Tiger Beer and food for you and up to 30 of your mates. Legendary!
Direct mail outer envelope. The welcome pack to all new members.
Welcome letter from the Tiger FC Chairman - The Punter.
Ref cards for the Tiger FC fans to rib their mates and order more Tiger Beer during live game time.
Club rules in the book. Play with your heart not your head!
Season ticket and a bit of the football action, Tiger FC strip and event scenes.
From the Goalmouth newsletter including all th elatest news from 'The Punter' - the Tiger FC 'ranting' coach and coverage of the events and winners.