ICHOR powered by RKI
A new frontier in diesel injection innovation.
In Greek mythology, ichor is the ethereal fluid that is the blood of the gods and/or immortals. Making diesel ‘ethereal’ as in the meaning of ‘ichor’ – a cleaner fluid that provides peak performance while reducing emissions.
ICHOR is an innovative forerunner in diesel injection technology that can drive down emissions, improve engine efficiency and improve performance.
ICHOR is an innovative forerunner in diesel injection technology that can drive down emissions, improve engine efficiency and improve performance.
Naming + Copy: Boyd Benkenstein
Concept: Boyd Benkenstein + GonçAlves
Concept: Boyd Benkenstein + GonçAlves
Logo + Design + Art direction: GonçAlves